Credit card reward donation with scarcity messages
Chanho Song, Min Chung Han, Sung-Hee Wendy Paik, and Michael Y. Hu
| Year of publication: |
2024
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|---|---|
| Authors: | Song, Chanho ; Han, Min Chung ; Paik, Sung-Hee Wendy ; Hu, Michael Y. |
| Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 42.2024, 7, p. 1813-1834
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| Subject: | Credit card | Donation intention | Mental accounting | Reward redemption programs | Scarcity message | Kreditkarte | Konsumentenverhalten | Consumer behaviour | Fundraising | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-10-2023-0546 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015202462