Crisis Communication as Effective Tool of Change Management

Crises include downsizing, corporate lawsuits, negative media coverage, government probes, quality problems, product recalls, boycotts and strikes, or even the unexpected change/death of a senior executive, etc. This article examined communication challenges during the response stage of crisis management. Response is perhaps the most critical of the three stages (prevention, response and recovery) indentified in crisis research literature. The paper analyses Crisis Counselor Mindset Model developed by J Caponigro as an effective tool for crisis communication management.