Crisis Diagnostics - Assessing brand damage, while restoring brand equity
| Year of publication: |
2012
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|---|---|
| Authors: | Gregory, James R ; Levick, Richard S ; Reibstein, David |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 21.2012, 1, p. 28-34
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