Crisis management across borders : effects of a crisis event on consumer responses and communication strategies in Norway and Russia
Alexander Jakubanecs, Magne Supphellen, and James G. Helgeson
| Year of publication: |
2018
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|---|---|
| Authors: | Jakubanecs, Alexander ; Supphellen, Magne ; Helgeson, James G. |
| Published in: |
Journal of East-West business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1066-9868, ZDB-ID 1280549-X. - Vol. 24.2018, 1, p. 1-23
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| Subject: | Marketing communications | International crisis management | crisis communication | cultural differences | vertical individualism-collectivism | Krisenmanagement | Crisis management | Russland | Russia | Öffentlichkeitsarbeit | Public relations | Norwegen | Norway | Kommunikation | Communication | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Interkulturelles Management | Cross-cultural management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10669868.2017.1381214 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011804222