Criteria for selecting actors for the value co-creation in startups
Year of publication: |
2022
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Authors: | Bonamigo, Andrei ; Silva, Adrianne Alves da ; Silva, Beatriz Pereira da ; Werner, Steffan Macali |
Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 37.2022, 11, p. 2332-2343
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Subject: | Industrial service | Key factors | Management skills | Orchestration | Startup | Value co-creation | Unternehmensgründung | Business start-up | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Service-dominant logic |
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