Critical brand poetics : "from the M at the End of the Earth"
Roel Wijland; Cliff Fell
| Year of publication: |
2013
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|---|---|
| Authors: | Wijland, Roel ; Fell, Cliff |
| Published in: |
Expanding disciplinary space : on the potential of critical marketing. - London [u.a.] : Routledge [u.a.], ISBN 978-0-415-81615-1. - 2013, p. 109-124
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| Subject: | Thorstein Veblen | Charles Darwin | Marketingtheorie | Marketing theory | Konsumentenverhalten | Consumer behaviour | Evolutionsökonomik | Evolutionary economics | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010199662