Critical factors for B2C e-commerce in China
Feng Ouyang, Jing Zeng and Tao Yang
| Year of publication: |
2016
|
|---|---|
| Authors: | Ouyang, Feng ; Zeng, Jing ; Geng, Wei-Wei ; Yang, Tao |
| Published in: |
Journal of China marketing. - Newcastle upon Tyne : Cambridge Scholars Publishing, ISSN 2058-2943, ZDB-ID 2869556-2. - Vol. 6.2016, 2, p. 117-143
|
| Subject: | China | B2C | e-commerce | critical factor | e-marketing | rough set theory | evaluation | e-marketplaces | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011848069