Critical service logic: making sense of value creation and co-creation
| Year of publication: |
2013
|
|---|---|
| Authors: | Grönroos, Christian ; Voima, Päivi |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 41.2013, 2, p. 133-150
|