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Marketing research : principles and applications
Crask, Melvin, (1995)
Driver Retention Solutions: Strategies for For-Hire Truckload (TL) Employee Drivers
Stephenson, Frederick J., (1996)
What Products Can Be Successfully Promoted and Sold via the Internet? - Are consumers different in terms of types of products and services sold on the internet? This online-based study shows how managers can efficiently target, differentiate, and promote their customers online to increase their sales on the internet.
Kwak, Hyokjin, (2002)