CRM and retail service quality : front-line employee perspectives
Kelly O'Reilly and David Paper
| Year of publication: |
2012
|
|---|---|
| Authors: | O'Reilly, Kelly ; Paper, David |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 40.2012, 11, p. 865-881
|
| Subject: | Grounded Theory | Grounded theory | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Organisatorischer Wandel | Organizational change | Kundenservice | Customer service | Kundenzufriedenheit | Customer satisfaction | Marketingmanagement | Marketing management | Handelsforschung | Retail research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009686411