CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers
Paul Greenberg
| Year of publication: |
2010 ; 4. ed.
|
|---|---|
| Authors: | Greenberg, Paul |
| Publisher: |
New York, NY [u.a.] : McGraw-Hill |
| Subject: | Customer relations | Management | Electronic Commerce | Internet | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVI, 662 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-07-159045-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004950505