CRM: conceptualization and scale development
| Year of publication: |
2005
|
|---|---|
| Authors: | Sin, Leo Y.M. ; Tse, Alan C.B. ; Yim, Frederick H.K. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 39.2005, 11, p. 1264-1290
|