CRM/e-CRM effects on banks performance and customer-bank relationship quality
Year of publication: |
2014
|
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Authors: | Al-Refaie, Abbas ; AL Tahat, Mohammad D. ; Bata, Nour |
Published in: |
International journal of enterprise information systems : an official publication of the Information Resources Management Association. - Hershey, Pa. [u.a.] : IGI Publ., ISSN 1548-1115, ZDB-ID 2414367-4. - Vol. 10.2014, 2, p. 62-80
|
Subject: | CRM/e-CRM | Performance | Relationship Quality | SEM | Service Attributes | Beziehungsmarketing | Relationship marketing | Bank | Dienstleistungsqualität | Service quality | Qualitätsmanagement | Quality management | Unternehmenserfolg | Firm performance | Lieferantenmanagement | Supplier relationship management | Performance-Messung | Performance measurement | Kundenzufriedenheit | Customer satisfaction |
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