CRM/e-CRM effects on banks performance and customer-bank relationship quality
Abbas Al-Refaie; Mohammad D. AL Tahat; Nour Bata
| Year of publication: |
2014
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|---|---|
| Authors: | Al-Refaie, Abbas ; AL Tahat, Mohammad D. ; Bata, Nour |
| Published in: |
International journal of enterprise information systems : an official publication of the Information Resources Management Association. - Hershey, Pa. [u.a.] : IGI Publ., ISSN 1548-1115, ZDB-ID 2414367-4. - Vol. 10.2014, 2, p. 62-80
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| Subject: | CRM/e-CRM | Performance | Relationship Quality | SEM | Service Attributes | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Bank | Unternehmenserfolg | Firm performance | Strukturgleichungsmodell | Structural equation model | Bankmarketing | Bank marketing | Kundenzufriedenheit | Customer satisfaction | Performance-Messung | Performance measurement | Qualitätsmanagement | Quality management | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010407872