CRM et e-CRM : enjeux socio-culturels, stratégies clients et technologies relationnelles, questions de mise en œuvre et performance organisationnelle
| Year of publication: |
2012-12
|
|---|---|
| Authors: | Meyer-Waarden, Lars ; Volle, Pierre |
| Institutions: | Université Paris-Dauphine (Paris IX) |
| Subject: | Marketing relationnel | Consommateurs | Fidélisation | Gestion de la relation client | Customer relationship management (CRM) | Relations avec la clientèle |
| Series: | |
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| Type of publication: | Book / Working Paper |
| Notes: | Published in Recherche et applications en marketing, 2012, Vol. 27, no. 4. pp. 3-9.Length: 6 pages |
| Classification: | M31 - Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10011073469