CRM failure to apply optimal management information systems : case of Lebanese financial sector
Year of publication: |
December 2013
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Authors: | Salloum, Charbel ; Ajaka, Jassem |
Published in: |
Arab economic and business journal. - Amsterdam [u.a.] : Elsevier, ISSN 2214-4625, ZDB-ID 2745442-3. - Vol. 8.2013, 1/2, p. 16-20
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Subject: | Financial Sector | Banks | CRM and Capital Markets | Beziehungsmarketing | Relationship marketing | Finanzsektor | Financial sector | Bank | Finanzmarkt | Financial market | Management-Informationssystem | Management information system |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1016/j.aebj.2013.11.002 [DOI] hdl:10419/187518 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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