CRM failure to apply optimal management information systems : the case of the Lebanese financial sector
Charbel Salloum and Jassem Ajaka
| Year of publication: |
2014
|
|---|---|
| Authors: | Salloum, Charbel ; Ajaka, Jassem |
| Published in: |
Crisis, globalization and governance : how to draw lessons?. - Newcastle upon Tyne : Cambridge Scholars Publishing, ISBN 978-1-4438-5660-7. - 2014, p. 61-80
|
| Subject: | Beziehungsmarketing | Relationship marketing | Libanon | Lebanon | Finanzsektor | Financial sector | Management-Informationssystem | Management information system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011603079