CRM impact on customer satisfaction in Islamic-based hotels : exploring a mediation model
Ahmad Rafiki and Muhammad Dharma Tuah Putra Nasution and Yossie Rossanty
| Year of publication: |
2024
|
|---|---|
| Authors: | Rafiki, Ahmad ; Nasution, Muhammad Dharma Tuah Putra ; Rossanty, Yossie |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 15.2024, 12, p. 3425-3444
|
| Subject: | CRM resources | Customer satisfaction | Customer knowledge | Islamic-based hotels | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Hotellerie | Hotel industry | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-08-2023-0265 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015328730