CRM implementation practices in Europe
Stephan Göbel ; Erne Schulz-Klein ; Michael Stender. IAO, Fraunhofer-Institut Arbeitswirtschaft und Organisation
| Year of publication: |
2003
|
|---|---|
| Authors: | Göbel, Stephan ; Schulz-Klein, Erne ; Stender, Michael |
| Publisher: |
Stuttgart : Fraunhofer-IRB-Verl. |
| Subject: | Unternehmen | Kundenmanagement | Marketinginformationssystem | Implementierung | Umfrage |
| Extent: | 182 S. zahlr. graph. Darst. 30 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-8167-6303-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004816776