CRM in data-rich multichannel retailing environments : a review and future research directions
Peter C. Verhoef; Rajkumar Venkatesan; Leigh McAlister; Edward C. Malthouse; Manfred Krafft ...
| Year of publication: |
2010
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|---|---|
| Authors: | Verhoef, Peter C. ; Venkatesan, Rajkumar ; McAlister, Leigh ; Malthouse, Edward C. ; Krafft, Manfred |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 24.2010, 2, p. 121-137
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| Subject: | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Bibliometrie | Bibliometrics | Kundenanalyse | Customer analysis | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003987337