CRM measurement: measure up ... or shut up!
Robert Shaw
| Year of publication: |
2001
|
|---|---|
| Authors: | Shaw, Robert |
| Published in: |
Customer Relationship Management : the ultimate guide to efficient use of CRM. - Braunschweig : Vieweg, ISBN 3-528-05752-1. - 2001, p. 269-275
|
| Subject: | Beziehungsmarketing | Relationship marketing | Messung | Measurement | Performance-Messung | Performance measurement |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003521978