CRM scale development for enhancing business excellence in the Indian airline sector
Arun Kumar Agariya and Jyoti Tikoria
| Year of publication: |
2017
|
|---|---|
| Authors: | Agariya, Arun Kumar ; Tikoria, Jyoti |
| Published in: |
International journal of business excellence. - Genève : Inderscience Enterprises Ltd., ISSN 1756-0047, ZDB-ID 2458823-4. - Vol. 12.2017, 4, p. 537-557
|
| Subject: | CRM scale | business excellence | Indian airline sector | exploratory factor analysis | confirmatory factor analysis | Beziehungsmarketing | Relationship marketing | Indien | India | Fluggesellschaft | Airline | Faktorenanalyse | Factor analysis | Qualitätsmanagement | Quality management | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011801640