CRM technology and KAM performance : the mediating effect of key account-related knowledge
Year of publication: |
2015
|
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Authors: | Salojärvi, Hanna ; Sainio, Liisa-Maija |
Published in: |
Journal of business market management : JBM. - Berlin : Freie Universität, Marketing-Department, ISSN 1864-0761, ZDB-ID 2384325-1. - Vol. 8.2015, 1, p. 435-454
|
Subject: | Customer knowledge | CRM | Customer Relationship | Key Account Management | Beziehungsmarketing | Relationship marketing | Key-Account-Management | Key account management | Wissensmanagement | Knowledge management | Wissenstransfer | Knowledge transfer | Lieferantenmanagement | Supplier relationship management |
Extent: | graph. Darst. |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | hdl:10419/111079 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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