CRM today: market analysis and Cohersis case study
by Helia Burgunder-Lanc̜a
| Year of publication: |
2002
|
|---|---|
| Authors: | Burgunder-Lanc̨a, Helia |
| Institutions: | Universität Freiburg <Schweiz> / Internationales Institut für Management in Telekommunikation (contributor) |
| Publisher: |
Fribourg : iimt-Univ.-Press |
| Subject: | Beziehungsmarketing | Relationship marketing | Software | Marktforschung | Market research | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 237 S graph. Darst 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 3-906428-20-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001767851