Cross-border marketing ecosystem orchestration : a conceptualization of its determinants and boundary conditions
Kelly Hewett, G. Tomas M. Hult, Murali K. Mantrala, Nandini Nim, Kiran Pedada
| Year of publication: |
2022
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|---|---|
| Authors: | Hewett, Kelly ; Hult, G. Tomas M. ; Mantrala, Murali K. ; Nim, Nandini ; Pedada, Kiran |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 39.2022, 2, p. 619-638
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| Subject: | Cross-border marketing | Ecosystem orchestration | Internationalization | Marketing ecosystem | MOA framework |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2021.09.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013271785