Cross Buying Effekte in Multi Partner Bonusprogrammen
Mario Rese, Heike Papenhoff und Annika Wilke
| Year of publication: |
2008
|
|---|---|
| Authors: | Rese, Mario ; Papenhoff, Heike ; Wilke, Annika |
| Published in: |
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation. - Wiesbaden : Gabler, ISBN 3-8349-0415-5. - 2008, p. 435-448
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Unternehmenskooperation | Inter-firm cooperation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003752036