Cross-Buying-Effekte in Multi-Partner-Bonusprogrammen
Mario Rese, Heike Papenhoff und Annika Wilke
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Rese, Mario ; Papenhoff, Heike ; Wilke, Annika |
| Published in: |
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation. - Wiesbaden : Springer Gabler, ISBN 3-658-06623-7. - 2017, p. 307-319
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011599210