Cross Buying Extended in Multi Partner Bonusprogrammen : Eine kritische Analyse
von Heike Papenhoff
| Year of publication: |
2009
|
|---|---|
| Other Persons: | Papenhoff, Heike (contributor) |
| Publisher: |
Wiesbaden : Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden |
| Subject: | Kundenbindungsprogramm | Loyalty program | Unternehmenskooperation | Inter-firm cooperation | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Deutschland | Germany | Kundenkarte | Bonus | Kundenbindung | Kundenmanagement |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de] |
| Extent: | Online-Ressource (XVIII, 230S. 31 Abb, digital) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Notes: | Literaturverz. S. 209 - 227 Preliminary; Einführung; Bezugsrahmen des Konstrukts Cross Buying; Entwicklung des Konstrukts Cross Buying extended; Multi Partner Bonusprogramme; Cross Buying extended in Multi Partner Bonusprogrammen; Ergebnisse der empirischen Untersuchung; Fazit und Schlussbetrachtung; Back matter; |
| ISBN: | 978-3-8349-9486-8 ; 978-3-8349-1456-9 |
| Other identifiers: | 10.1007/978-3-8349-9486-8 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014014915