Cross-channel cooperation : the bundling of online and offline business models
Tobias Kollmann; Matthias Häsel
| Year of publication: |
2006 ; 1. Aufl.
|
|---|---|
| Authors: | Kollmann, Tobias ; Häsel, Matthias |
| Publisher: |
Wiesbaden : Dt. Univ.-Verl. |
| Subject: | Marketingkooperation | Marketing cooperation | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Internet | Theorie | Theory | Geschäftsmodell | Business model | Electronic Shopping | Absatzweg | Marketing | Unternehmenskooperation |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XII, 138 S graph. Darst 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. [129] - 138 |
| ISBN: | 3-8350-0238-4 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003212136