Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Els Breugelmans, Katia Campo
| Year of publication: |
September 2016
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|---|---|
| Authors: | Breugelmans, Els ; Campo, Katia |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 92.2016, 3, p. 333-351
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| Subject: | Multi-channel grocery shopping | Price promotions | Cross-channel promotion effects | Promotion effectiveness | Verkaufsförderung | Sales promotion | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Vertriebsweg | Distribution channel | Niedrigpreisstrategie | Low-cost strategy | Einzelhandelspreis | Retail price | Lebensmittelhandel | Food trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2016.02.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011566709