Cross-channel integration is it valued by customers?
| Year of publication: |
2011
|
|---|---|
| Authors: | Schramm-Klein, Hanna ; Wagner, Gerhard ; Steinmann, Sascha ; Morschett, Dirk |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 21.2011, 5 (1.12.), p. 501-512
|