Cross-cultural buyer behavior
guest ed. Charles R. Taylor, Doo-Hee Lee
| Year of publication: |
2007 ; 1. ed.
|
|---|---|
| Other Persons: | Taylor, Charles Raymond (contributor) ; Lee, Doo-Hee (contributor) ; Taylor, Charles Raymond (contributor) |
| Publisher: |
Amsterdam : Elsevier |
| Subject: | Konsumentenverhalten | Consumer behaviour | Interkulturelle Beziehungen | Cross-cultural relations | Werbung | Advertising | Welt | World | Verbraucherverhalten | Internationaler Vergleich |
| Description of contents: | Table of Contents [bvbr.bib-bvb.de] |
| Published items: |
12 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XV, 292 S. graph. Darst. |
|---|---|
| Series: | Advances in international marketing. - Bingley [u.a.] : Emerald JAI, ISSN 1474-7979, ZDB-ID 634916-X. - Vol. 18 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7623-1412-6 ; 0-7623-1412-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003444215