Cross-Cultural Communication of Chinese Brands

Preface -- Introduction -- Chapter 1 Status and Problems of Cross-cultural Communication of Chinese Brands -- Chapter 2 Implied Context in Cross-cultural Communication of Chinese Brands -- Chapter 3 Chinese Brand Cross-Cultural Communication Strategy: Psychological Distance -- Chapter 4 Cross-cultural Communication Strategy Model for Chinese Brands -- Chapter 5 "Bridge Crowd" Functions to Chinese Brands Cross-cultural Communication -- Chapter 6 Chinese Brands Narratives in Cross-cultural Communication -- Chapter 7 Cultivation of Chinese Luxury Brands and Cross-cultural Communication Strategies -- Chapter 8 Role of Consulting Companies in Cross-Cultural Communication of Chinese Brands -- Chapter 9 Case Studies -- Chapter 10 (Appendix): Interviews and Insight .