Cross-cultural comparison of marketing practices of firms dealing with essential consumer items
Madan Mohan Batra; Prashanth N. Bharadwaj
| Year of publication: |
2003
|
|---|---|
| Authors: | Batra, Madan ; Bharadwaj, Prashanth N. |
| Published in: |
Journal of global business : JGB ; journal of the Association for Global Business. - Harrisonburg, Va., ISSN 1053-7287, ZDB-ID 1189381-3. - Vol. 14.2003, 26, p. 63-74
|
| Subject: | Vergleich | Comparison | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001781695