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Cross cultural consumer and business studies : [sel. from the Fifth Symposium on Cross-Cultural Consumer and Business Studies held in Hong Kong on December 11 - 13, 1995]
Woodside, Arch G., (1998)
Re-made in Japan : everyday life and consumer taste in a changing society
Tobin, Joseph Jay, (1992)
Cross-cultural consumption : global markets, local realities
Howes, David, (1996)
Justice or compassion? Cultural differences in power norms affect consumer satisfaction with power-holders
Torelli, Carlos J., (2015)
Horizontal and Vertical Cultural Differences in the Content of Advertising Appeals
Shavitt, Sharon, (2011)
Horizontal and vertical cultural differences in the content of advertising appeals