Cross-cultural determinants of global account management : findings from B2B services
Christian Lautenschlager, Nektarios Tzempelikos, Kaouther Kooli, Giampaolo Viglia
| Year of publication: |
2024
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|---|---|
| Authors: | Lautenschlager, Christian ; Tzempelikos, Nektarios ; Kooli, Kaouther ; Viglia, Giampaolo |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 123.2024, p. 358-371
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| Subject: | Cross-cultural differences | Global account management | Key account management | Services | Key-Account-Management | Interkulturelles Management | Cross-cultural management | Lieferantenmanagement | Supplier relationship management | Multinationales Unternehmen | Transnational corporation | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2024.10.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015168482