Cross-Cultural Differences in Online Brand Communities: An Exploratory Study of Indian and American Online Brand Communities
| Year of publication: |
2010
|
|---|---|
| Authors: | Madupu, Vivek ; Cooley, Delonia |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 22.2010, 4, p. 363-376
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