Cross-cultural differences in uses of online experts
Michael Obal, Werner Kunz
| Year of publication: |
2016
|
|---|---|
| Authors: | Obal, Michael ; Kunz, Werner |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 3, p. 1148-1156
|
| Subject: | Reviewer expertise | Cross cultural | Online reviewer | Reliance on reviewer advice | Cultural dimensions | E-commerce | Online-Handel | Online retailing | Electronic Commerce | Experten | Experts | Interkulturelles Management | Cross-cultural management | Kulturelle Identität | Cultural identity | Virales Marketing | Viral marketing | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Personalisierung | Personalization | Internet | Social Web | Social web | Nationalkultur | National culture | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2015.08.030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011440247