Cross-cultural effects in E-retailing: The moderating role of cultural confinement in differentiating Mexican from non-Mexican Hispanic consumers
| Year of publication: |
2013
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|---|---|
| Authors: | Huggins, Kyle A. ; Holloway, Betsy B. ; White, Darin W. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 66.2013, 3, p. 321-327
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