Cross-cultural equivalence of materialistic values scale (MVS) : an exploratory study between the United States and Thailand
Kittichai Watchravesringkan
| Year of publication: |
2012
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|---|---|
| Authors: | Watchravesringkan, Kittichai |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 20.2012, 3/4, p. 235-253
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| Subject: | Materialismus | Materialism | Interkulturelles Management | Cross-cultural management | Geschlechterforschung | Gender studies | USA | United States | Thailand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009702559