Cross-cultural equivalence of price perceptions between US and Polish consumers
| Year of publication: |
2003
|
|---|---|
| Authors: | Moore, Marguerite ; Kennedy, Karen Mcgowan ; Fairhurst, Ann |
| Published in: |
International journal of retail & distribution management. - Bradford : Emerald, ISSN 0959-0552, ZDB-ID 10268844. - Vol. 31.2003, 4-5, p. 268-279
|