Cross-cultural examination of the effects of promotional framing on consumers' responses : a comparison of China and Pakistan
Hui Zeng, Liaogang Hao (School of Economics and Management, Southwest Jiaotong University, Chengdu, Sichuan, China)
| Year of publication: |
October 2016
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| Authors: | Zeng, Hui ; Hao, Liaogang |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 25.2016, 5, p. 1020-1029
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| Subject: | Cross-culture | Uncertainty avoidance | Perceived risk | Perceived quality | Perceived value | Purchase intention | China | Konsumentenverhalten | Consumer behaviour | Pakistan | Risiko | Risk | Vergleich | Comparison | Kulturelle Identität | Cultural identity | Interkulturelles Management | Cross-cultural management | Taiwan | Kundenzufriedenheit | Customer satisfaction | Prospect Theory | Prospect theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ibusrev.2016.01.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011545055