Cross-cultural folk-tale-elicitation research on the perceived power, humanistic and religious symbolisms, and use of money
Altaf Merchant, Gregory Rose, Drew Martin, Sunmee Choi, Mohit Gour
| Year of publication: |
May 2017
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|---|---|
| Authors: | Merchant, Altaf ; Rose, Gregory ; Martin, Drew ; Choi, Sunmee ; Gour, Mohit |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 74.2017, p. 113-119
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| Subject: | Money | Cross-cultural | Family | Qualitative research | India | South Korea | Folk tale elicitation | Storytelling | Südkorea | Indien | Narrative Methode | Narrative method | Interkulturelles Management | Cross-cultural management | Religion | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.10.021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011675412