Cross-Cultural Generalizability of a Scale for Profiling Consumers' Decision-Making Styles
| Year of publication: |
1993
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|---|---|
| Authors: | Durvasula, Srinivas ; Lysonski, Steven ; Andrews, J.Craig |
| Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass.: Wiley, ISSN 0022-0078, ZDB-ID 701093x. - Vol. 27.1993, 1, p. 55-65
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