Cross-cultural investigation of US and Indian consumer's apparel attribute choices applying Kano's theory
Shubhapriya Bennur; Byoungho Jin
| Year of publication: |
2013
|
|---|---|
| Authors: | Bennur, Shubhapriya ; Jin, Byoungho |
| Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 17.2013, 3, p. 306-321
|
| Subject: | Bekleidung | Clothing | Markenimage | Brand image | Kaufmotiv | Consumer motivation | Kundenzufriedenheit | Customer satisfaction | Vergleich | Comparison | USA | United States | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009784779