Cross-cultural marketing research : a discussion of equivalence issues and measurement strategies
Gaurav Bhalla and Lynn Y. S. Lin
| Year of publication: |
2009
|
|---|---|
| Authors: | Bhalla, Gaurav ; Lin, Lynn Y. |
| Published in: |
Developmental challenges in marketing research. - London [u.a.] : Routledge, ISBN 0-415-44916-2. - 2009, p. 167-176
|
| Subject: | Marktforschung | Market research | Internationales Marketing | International marketing | Messung | Measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Reprint ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003794837