Cross-cultural marketing strategies for delivering knowledge-based services in a borderless world : the case of management education
Rajshekhar (Raj) G. Javalgi and W. Benoy Joseph and Richard J. LaRosa
| Year of publication: |
2009
|
|---|---|
| Authors: | Javalgi, Rajshekhar G. ; Joseph, W. Benoy ; LaRosa, Richard J. |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 23.2009, 6, p. 371-384
|
| Subject: | Führungskräfteentwicklung | Leadership development | Globalisierung | Globalization | Welt | World | Marketingmanagement | Marketing management | Internationales Marketing | International marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009525726