Cross-cultural research in transition economies : a marketing perspective ; from theory to practice
Brent McKenzie; Bill Merrilees
| Year of publication: |
2008
|
|---|---|
| Authors: | McKenzie, Brent ; Merrilees, Bill |
| Published in: |
Journal of East-West business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1066-9868, ZDB-ID 1280549-X. - Vol. 14.2008, 2, p. 119-146
|
| Subject: | Systemtransformation | Economic transition | Marktforschung | Market research | Wirtschaftskultur | Economic culture | Soziale Werte | Social values |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003737182