A Cross-Cultural Study of Consumer Attitudes Toward Time - Since consumer behavior can be considered an activity that occupies time and attitudes toward time and its value differ across cultures, then differences in attitudes toward time may prove to be a meaningful way to segment markets. This study investigates differences in American and Mexican consumers' attitudes toward time. After a brief ...
Year of publication: |
2000
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Authors: | Brodowsky, Glen H. ; Anderson, Beverlee B. |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 13.2000, 3, p. 93-110
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