Cross-functional integration of R&D, marketing and manufacturing in radical and increamental product innovations and its effects on project effectivenss and efficiency
Malte Brettel, Florian Heinemann, Andreas Engelen and Steven Neubauer
| Year of publication: |
2011
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|---|---|
| Authors: | Brettel, Malte ; Heinemann, Florian ; Engelen, Andreas ; Neubauer, Steven |
| Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 28.2011, 2, p. 251-269
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| Subject: | Produktentwicklung | New product development | Industrie | Manufacturing industries | Innovation | Projektmanagement | Project management | Innovationsmanagement | Innovation management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008933433